Are you Using 2011 Best Selling Lipsticks?
According to beauty market research conducted by The NPD Group, Inc., a leading market research company, year-to-date, January through April 2011, the total prestige lip segment grew by +7 percent to $185.2 million in U.S. department stores and +4 percent in units to 9.8 million. The real star of the segment though was lip color, with an increase of 11 percent in dollars ($92.1 million), compared to January through April '10. After almost a decade of declining sales, lip color began to show growth again last year. Since February 2010, lip color has experienced 15 months of steady dollar growth, with seven of those months posting double-digit increases, including April '11 (+30%). Annual 2010 results were the first time since 2002 that lip color saw a unit increase, +8 percent, the highest increase since 1998. Top Five Best Selling Lip Color January thru April 2011 1. Mac Lipstick 2 Lancome L’Absolu Rouge 3 Clinique Long Last Soft Shine Lipstick 4 Lauder Pure Color Lips...